Two in-house projects from my time on Eventbrite’s product design team.
Project 2

Creator Navigation
Redesign

Eventbrite’s Creator Workspace is where event hosts create and manage events published on the platform. As a core pillar of Eventbrite, it supports both basic and advanced workflows for running an event. Over time, new features and pages were added to the navigation to expand offerings for creators, guided by the assumption that greater access to features equaled greater value. While this approach empowered experienced creators with a robust toolset, it led to significant information-architecture challenges. Navigation became bloated, the system lacked a cohesive, holistic design, and the experience grew overwhelming for both new and seasoned users.

This work focused on auditing the existing information architecture, identifying opportunities to consolidate and reorganize pages, introducing a guided event-creation flow to surface features more strategically, and adding interaction patterns within the navigation to better differentiate and clarify workspaces.
Problems with the
old nav design
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Navigation crowded by content
Placing event information inside the side navigation blurs the line between navigation and content. The side nav’s primary job is wayfinding, but the event card consumes vertical space and pushes core actions below the fold. Event context is useful, but embedding it in navigation weakens hierarchy and reduces efficiency for creators managing events.
Navigation that requires memorization
The side navigation combines organization-wide and event-specific tools into a single, tightly coupled layout. Creators must memorize icon meanings and learn how to interpret scope: whether actions apply to the organization or the event. This adds complexity, increases cognitive load, and makes navigation harder to learn, especially for new or infrequent creators.
Everything all at once
The side navigation exposes all tools at once: organization-wide tools, event creation pages, and event management tools, regardless of where a creator is in their workflow. While this maximizes access, it ignores user intent and lifecycle stage. New creators are immediately overwhelmed by options they don’t yet need, while experienced creators must sift past irrelevant items to find core tasks.
Navigation page bloat
The navigation has suffered from information architecture bloat as features were added incrementally without a holistic strategy. This has led to ambiguous groupings, overlapping pages, and too many menu items. As a result, creators must hunt for tools and navigate unnecessary complexity, making the experience harder to learn, use, and scale.
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Design goal
Simplify the navigation through a clearer structure, guided workflows, and interaction patterns.
Solutions with the
new nav design
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Navigation dedicated to wayfinding
The side navigation is refocused solely on navigation, removing event content that competed with core actions. Event title and key details becomes a header for all pages to restore visual hierarchy and keeps primary creator actions visible and easy to access.
Clear labels and separated navigation scopes
The navigation is redesigned to make both destination and scope explicit. Labels paired with icons improve scannability and remove the need to memorize icon meanings, while a dedicated interaction separates organization-wide tools from event-specific actions. This creates a more intuitive mental model and supports faster orientation within the product.
A guided creation flow separate from ongoing management
Event creation pages are removed from the global side navigation and placed into a dedicated, guided flow accessed from the page header. This isolates creation tasks from day-to-day event management, aligning navigation with creator intent and lifecycle stage. New creators are guided step by step, while experienced creators can focus on managing existing events without unnecessary distraction.
A streamlined, intentional information architecture
The navigation was restructured to address accumulated IA bloat. Pages with overlapping purpose were merged, categories were refined, and the overall system was simplified. This creates a clearer mental model for creators today while establishing a foundation that can support future growth without reintroducing clutter.
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