B-Line is a Canadian tech startup with a facilities management platform for workplace optimization. I worked with B-Line to reposition their branding as a cutting edge service provider across both their products and marketing channels. Identity system work included logo design, brand palette, typography, graphic elements in addition to a new UI components library for their platform. This new design system resulted in an entirely new identity for the business, one that can speak to the innovative space B-Line works in and reenforces their credibility.