Fohr is a self-serve platform that allows businesses to find, recruit, and partner with influencers. Brands can recruit from Fohr's database of 180,000+ opted-in influencers, verify their metrics and following, and manage influencer relationships at scale with tools to organize and communicate with partners easily. Once clients land on an influencer's profile, they can look at analytics including comprehensive demographics, verified statistics on growth, engagement, and reach, top-performing content and conversion metrics. The platform can also generate reports, conduct competitor research, and find statistics on a hashtag, brand name, or interest. Brands can build a list of influencers, export them to a .csv, and calculate the earned media value of the coverage they receive from influencers.  

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During my time at Fohr I led a rebrand of the SaaS platform and built a new product design system from the ground up. The UI library included over 400 UI components, a new color and type system, and defined interactions like hover, selected, error states and more. This initiative contributed to growth of SaaS ARR from ~$250k → ~$2.5M by improving the UI/UX of Fohr’s 2-sided marketplace and campaign CRM/analytics toolset.